29 Ottobre 2006

Per la “notte delle streghe“ di martedì 31 il business sfiorerà i 260 milioni di euro

Halloween, 8 million Italians in celebration

For the “ night of the witches ” of Tuesday 31 the business will touch the 260 million euros
A considerable figure that will go away for the most part in parties in clubs and discos, in dinners, in trips and stays in the name of fear, in castles with ghosts. An entire town in the Bergamasco celebrates for five consecutive days. The real fun will remain that of the search for the thrill

According to an estimate by Codacons, at least 8 million Italians will celebrate Halloween the day after tomorrow, Tuesday 31, an event of Celtic origin, adopted by the Anglo-Saxons, now also rooted in our country, at least in its more commercial aspects. So much so that the inhabitants of an entire country, Selvino, in the province of Bergamo, have celebrated Halloween everywhere since yesterday, in the squares, restaurants and hotels, for five consecutive days. Codacons also announces that among pumpkins, masks, disguises, parties and gadgets, in Italy the business will touch the 260 million euro mark. A considerable figure that will go away in the “ night of the witches ” for the most part, or 110 million euros, in parties in clubs and discos, in dinners in restaurants, and even if escaped by observers, in trips and stays at the teaches of fear, in castles with ghost. It’s still. The Italians, “ eternal children ”, also love disguise opportunities. Here, then, that 70 million euros will be spent on masks, wigs, prom dresses, and 55 million on various gadgets. The queen of the Halloween party will still remain the pumpkin (the Celts used it emptied, illuminated inside, placed in the center of the table set to shed light on the deceased who would come to visit the living on the night of October 31), present at Halloween in all variants: cultured in the vegetable garden, plastic, chocolate, ceramic, wax, or papier-mâché. For the orange vegetable, also the protagonist of many delicious delicacies, 25 million euros will be burned. 70% of the Halloween turnover, according to Codacons, will be determined by the involvement of children and young people under 35, particularly sensitive to the purely American style of the party, and the influence of Halloween advertising. But the real fun, without sin of Satanism, will remain that of the search for the thrill, perhaps provoked artfully by good scenographers and comedians. So, in Bardi (Parma), they propose to spend the “ night of the witches ” in a real castle, complete with a ghost regularly credited by popular legends. In the centuries-old Castle of Bardi, according to legend (and to what some scholars assure) the specter of Morello has been wandering for six hundred years, to whose research you can devote yourself during the guided night visits, along walkways, dungeons and towers that witnessed its events earthly. In the Castle of Gropparello (Piacenza), through a guided horror theme with macabre scenography, they ensure an hour of high tension, in which fear is faced with many twists, and moments in which it interacts with actors who seek to raise the level of adrenaline. The beams on the ceilings creak as expected, the lights are dim. Participants (adults and children are invited to participate) receive an award from the witch queen who gives her magic casket to the winner. In the meantime, what will happen to Selvino, a “ creepy country ”, as the municipality of Bergamo defines itself in advertising on the web? For the third consecutive year Halloween will land in Selvino and transform the town square into a setting dotted with pumpkins, ghosts, witches, vampires and zombies. Town hall and merchants will do their utmost to offer guests days in full Anglo-Saxon style. The country’s hotels will be the great accomplices of the success and will offer themed packages with aperitifs with disturbing names, macabre dinners and places populated by pumpkins, witches, ghosts and vampires. The children of Selvino will take over the whole country for a day by making sweets of sweets in clubs and shops during the “ trick or treat ” procession. The streets of the center will be closed to traffic for the occasion and all children will be able to run wild and invade all spaces. For young people, however, there will be a real Celtic New Year in the hotel, on the evening of 31st, with a “ macabre dinner ” that will start late in the evening to wait for those who leave work and will continue with a masked party until dawn, with live music and terrifying scenery. The program includes the “ Monstrous Showcase ” competition, whose winner will be decreed by the villagers of Selvino, by vote. On eBay.it, the first online buying and selling site in Italy, an auction is underway to win the “ demonized exorcist ” costume of Italian tailoring. It is one of the many offers, including dracula teeth, cost

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